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Market Transformation of Domestic Lighting: What Can the Lighting Industry Learn from American Automobiles?
Mark Hinnells
Dr. , Environmental Change Unit, University of Oxford, OX1 3UB, UK
Abstract
This paper outlines a strategy for market transformation to access the known theoretical savings from lighting. Whilst the technical and economic potential is well known, so are the barriers to greater take-up. An integrated strategy of market-building followed up by market consolidation, based particularly on a new approach, a Corporate Average Bulb Efficiency (CABE) could access much of the theoretical potential. It is based on the Corporate Average Fuel Economy, applied to motor vehicles in the US since 1975. Rather than requiring a minimum standard of efficiency for any product sold, it would require a certain average efficiency from each bulb manufacturer, allowing any combination of any CFLs, incandescents, halogen and other new technologies, as long as a certain average were met.
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