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Barbro LindqvistA Program Targeted at More Permanent Conversion to Compact Fluorescent Lamps in the Residential Sector Stockholm Energi AB, Market Division, Sweden Leif Berggren Philips Ljus AB, Sweden Abstract Since 1988 Stockholm Energy AB and the light-source manufacturers have had joint campaigns to encourage the substitution of incandescent lamps to electricity efficient compact fluorescent lamps (CFLs). Campaigns like these don't guarantee a permanent use of efficient lamps since it is easy to replace the CFL with an incandescent lamp. To attain permanent use of CFLs, luminaires made for CFLs must be included in campaigns. In 1990 for the first time in Sweden - in Stockholm, Göteborg and Huddinge - Stockholm Energi together with the light-source manufacturers and their branch organization the National Light Association conducted a campaign that included both CFL lamps and luminaires. The campaign was executed during October 1990. Direct mail folders enclosing information and rebate coupons, were sent to adults in all households in Stockholm (450.000) by Stockholm Energi. The rebates were financed by the suppliers. During the campaign period Stockholm Energi advertised the rebate program in daily newspapers, on busses and in subway stations. The suppliers and retailers advertised their special offers. About 22.000 coupons of 450.000 were cashed and this corresponds to approximately 4.9% participation rate. Luminaires correspond to 8.5% of the cashed coupons.
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