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Innovative Marketing Techniques Promote Lasting Changes for Energy-Efficient Lighting Program André Labonté Manager, Energy-Efficient Lighting Program, Hydro-Québec, Québec, Canada Summary The long-term benefits of an energy-efficient lighting program should be enough enticement to convince target publics to become converts. however saying so is not enough, and an "brilliant" marketing plan is often the key to success. But the concept of such a program is only part of the puzzle... Back to Right Light Proceedings startpage Top of page