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IAEEL newsletter 1-2/00
Awards in European Design Competition
This competition was the first pan-European, large-scale activity to promote pin-based CFL luminaires. A number of US programs promote such luminaires, especially so-called torchieres (or halogen uplighters). In the UK, the Lighting Industry Federation and the UK Energy Saving Trust have also been active in similar programs. The US and the UK programs use various types of financial incentives for consumers to achieve increased market penetration for these products. The European design competition, however, is not linked to such incentives per se, although in some European countries such activities are planned to help promote the luminaires that emerge from the competition. Instead, the competition relied on designers and luminaire manufacturers to focus on key features of the products that would make them attractive for consumers: decorative appeal, aesthetic lighting, reasonable cost, and practicality of manufacture. The competition, open to European professional designers, design students, and luminaire manufacturers, covered five product categories for the residential market: ceiling, wall, floor, table, and outdoors. COMPETITION RESULTS The competition had a good response, with more than 200 projects participating. The judging panel - consisting of a group of ten designers and retailers - selected the best 60 entries, which were exhibited at Euroluce. From these, the jury selected 27 winners, who will be free to use the excellence design logo of the competition in marketing or advertising. The jurors' judgment was mainly concerned with the aesthetic result, which was - they said - "the major challenge because of the poor aesthetics that characterize the low-consumption lamps today." In the designer category, the winners were those who could best take advantage of the possibilities offered by these lamps, such as the low heat produced, the fact that the lamp can be placed directly on any surface, or the peculiar shape of the light bulb itself. Among the student entries, invention and experimentation were the winning features, and feasibility was not considered important. The manufacturers' designs, however, were rewarded for showing great market potential: for instance, by fitting CFLs into products that already have a well-established position on the market, such as halogen uplighters (or torchieres), which today use high wattage halogens and ceiling fixtures. EMERGING TRENDS? The winning designs can be grouped according to the main theme explored by the designer. Some of these solutions may also be representative of interior luminaire trends to gain ground in the future:
Links of "Lights of the Future": Christophe Marx, ETSU: christof.marx@aeat.co.uk
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